Penalties, prevention and ISO 45001: three reasons to translate health and safety policies for your migrant workforce

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We’re working with an increasing number of companies to translate their Health and Safety policies and procedures into the languages their factory workers, warehouse staff and field hands speak and read fluently. In a sector where margins are slim and employers and recruiters are traditionally ...

Minding the gaffe in a global business world

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A great article in yesterday’s Times from Jenni Russell, talking about social norms now that we live in a world where we need to work with and understand people from so many different cultures. She says that the Foreign Office is launching the Diplomatic Academy, essentially ...

Machine translation can make Cupid look stupid!

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Like us, you probably googled for Valentine’s Day gift inspiration. As we whiled away a lunch-break looking for something beyond the usual flowers and chocolate, we were struck by just how hard marketers and retailers are working to get us in the mood - all ...

How to translate your marketing materials for export success

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Are you looking to export your products and services, but worried about how to communicate with customers, distributors and agents? Everyone in business understands that people like to buy from companies they know and trust. When you’re selling into markets overseas, it really is a ...

Seven reasons sticking with English will lose you export sales

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Reason one: One in four people worldwide understand English at a useful level. Three out of four don’t. Let me introduce my cousin Tina. She’s a primary school teacher living and working in Bielefeld. Naturally enough, German is her first language. Fortunately for her monoglot British relatives though, ...

Exporting for the first time? Start here

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“Where do I even start?” That’s the question our customers ask us most often when they’re considering exporting for the first time. If, like them, you’re daunted - even perhaps a little fearful of the paperwork and processes involved in selling your goods or services overseas, ...

Basil Fawlty, anyone?

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I was making my salad for lunch this morning and my husband brought me in some fresh basil.  It smelt wonderful - a breath of Italy, which was lovely, as I've spent a lot of the summer wishing we'd gone there again. As I chopped it, ...