Machine translation can make Cupid look stupid!

Posted By : Posted Time : 13/02/2015 Topic : marketing No Comment
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Like us, you probably googled for Valentine’s Day gift inspiration. As we whiled away a lunch-break looking for something beyond the usual flowers and chocolate, we were struck by just how hard marketers and retailers are working to get us in the mood - all ...

How to translate your marketing materials for export success

Posted By : Posted Time : 20/01/2015 Topic : Exporting No Comment
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Are you looking to export your products and services, but worried about how to communicate with customers, distributors and agents? Everyone in business understands that people like to buy from companies they know and trust. When you’re selling into markets overseas, it really is a ...

Seven reasons sticking with English will lose you export sales

Posted By : Posted Time : 04/12/2014 Topic : Exporting No Comment
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Reason one: One in four people worldwide understand English at a useful level. Three out of four don’t. Let me introduce my cousin Tina. She’s a primary school teacher living and working in Bielefeld. Naturally enough, German is her first language. Fortunately for her monoglot British relatives though, ...

Exporting for the first time? Start here

Posted By : Posted Time : 04/12/2014 Topic : Exporting No Comment
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“Where do I even start?” That’s the question our customers ask us most often when they’re considering exporting for the first time. If, like them, you’re daunted - even perhaps a little fearful of the paperwork and processes involved in selling your goods or services overseas, ...

Basil Fawlty, anyone?

Posted By : Posted Time : 29/08/2014 Topic : Language No Comment
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I was making my salad for lunch this morning and my husband brought me in some fresh basil.  It smelt wonderful - a breath of Italy, which was lovely, as I've spent a lot of the summer wishing we'd gone there again. As I chopped it, ...

No English here, please – we’re Indian!

Posted By : Posted Time : 30/06/2014 Topic : English Language No Comment
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After my last post on whether English is losing its position as the lingua franca, it was fascinating to hear that India's Prime Minister, Narendra Modi, wants Hindi to be more prominent in India and has ordered civil servants to use it on Facebook and ...

Will English lose out as the lingua franca?

Posted By : Posted Time : 27/06/2014 Topic : English Language No Comment
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16th century Holy Roman Emperor Charles V apparently said that he spoke Latin with God, Italian with musicians, Spanish with his troops, German with lackeys, French with ladies and - wait for it - English with his horses! Obviously, he would not have believed it possible ...
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