Seven reasons sticking with English will lose you export sales

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Reason one: One in four people worldwide understand English at a useful level. Three out of four don’t. Let me introduce my cousin Tina. She’s a primary school teacher living and working in Bielefeld. Naturally enough, German is her first language. Fortunately for her monoglot British relatives though, ...

Exporting for the first time? Start here

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“Where do I even start?” That’s the question our customers ask us most often when they’re considering exporting for the first time. If, like them, you’re daunted - even perhaps a little fearful of the paperwork and processes involved in selling your goods or services overseas, ...

Basil Fawlty, anyone?

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I was making my salad for lunch this morning and my husband brought me in some fresh basil.  It smelt wonderful - a breath of Italy, which was lovely, as I've spent a lot of the summer wishing we'd gone there again. As I chopped it, ...

No English here, please – we’re Indian!

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After my last post on whether English is losing its position as the lingua franca, it was fascinating to hear that India's Prime Minister, Narendra Modi, wants Hindi to be more prominent in India and has ordered civil servants to use it on Facebook and ...

Will English lose out as the lingua franca?

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16th century Holy Roman Emperor Charles V apparently said that he spoke Latin with God, Italian with musicians, Spanish with his troops, German with lackeys, French with ladies and - wait for it - English with his horses! Obviously, he would not have believed it possible ...

Are dying languages worth saving?

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I was thinking about this over the weekend, when I listened to Any Questions on BBC Radio 4 (guaranteed to get my blood boiling for all sorts of reasons!) The last question was about whether it is necessary or desirable for the Welsh government to spend ...

Can you learn a language in three months?

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I was listening to Midweek on Radio 4 last week and was fascinated by a guy called Benny Lewis, who says he couldn't speak any foreign languages when he left school but now speaks ten, including Mandarin, Arabic, Portuguese and Hungarian! I don't think he means he can ...